New Yellow Resolutions
As our marketing budgets continue to shring we need to take a closer look at how we are spending our dollars in the Yellow Pages. Now don't run screaming, if you are armed with the correct information the renewal process will be a lot less painfull.
A quick tip to save money - list PCP (Family, Internist, Pediatric, OB/Gyn) individually in the Business White Pages in their primary service area as well as under the general Physician & Surgeon heading as a RL (Regular Listing - upper and lower case) or a SL (Semi-bold Listing - all upper case) offering differs between publishers. When the opportunity arises utlize SRL (Standard Regular Listings which are free). There is no need for BLN/BL (Bold Lisitng & Number or Bold Listing - apears larger with heavy ink) or color (adding Red, Blue) to a listing; your phone will not ring louder or faster!
For more tips on Saving Green in the Yellow Pages take part in one of our FREE monthly Webcasts - http://www.yellowpagerx.com/webcast.aspx.
A quick tip to save money - list PCP (Family, Internist, Pediatric, OB/Gyn) individually in the Business White Pages in their primary service area as well as under the general Physician & Surgeon heading as a RL (Regular Listing - upper and lower case) or a SL (Semi-bold Listing - all upper case) offering differs between publishers. When the opportunity arises utlize SRL (Standard Regular Listings which are free). There is no need for BLN/BL (Bold Lisitng & Number or Bold Listing - apears larger with heavy ink) or color (adding Red, Blue) to a listing; your phone will not ring louder or faster!
For more tips on Saving Green in the Yellow Pages take part in one of our FREE monthly Webcasts - http://www.yellowpagerx.com/webcast.aspx.
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